DESIGNING JEWELLERY FROM STORIES
When we at Open conceptualized a jewellery brand for Walking Tree, we wanted to change this. As India’s leading jewellery design house, Walking Tree understood that jewellery is more than the sum of metal and stones. We created Her Story to delve deeper into what jewellery meant to the consumer, a brand that asks what makes something precious? And then turns that insight into jewellery of the highest aesthetics and craftsmanship.
As a luxury brand that is all about introspection, how we communicate was key. Her Story understood the power and appeal of a celebrity's relationship with a brand so they brought on someone who was as sensitive and passionate about finding meaning in everything she does, as the brand.