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Business Strategy
Storytelling
Brand Design
Digital Transformation
communication, branding, performance
Achieving a 7.5% CTR by Focusing on Brand Resonance, Not Just Numbers
Betting against conventional wisdom to infuse a new energy into a saturated category.
Design, branding, strategy
How Blue Heaven Doubled Its Revenue with Effective Brand Transformation
Balancing aspiration and affordability with brand transformation
Current, Pandemic, Trends, Luxury
To Shiny Tomorrows
Luxury brands have a duty (and not just an opportunity) to drive optimism.
communication, branding, strategy
Securing brand-market fit for Jiva Ayurveda
Journey from stagnancy to new growth
Strategy, Trends, Storytelling, Luxury
The Future of Forever
Finding relevance for the diamond in an increasingly disinterested world.
Luxury, Celebrity, Communication
Sobhita Dhulipala in and as Her Story
Creating communication for the introspective woman.
Packaging, Gifting, Alcohol
The Luxury of Togetherness
How Jack Daniel’s first-ever India packaging brought people together.