1. Brand Identity
  2. Brand World
  3. Brand Positioning
  4. Website Design

UrbanWrk

Find your space. Leave your mark.
UrbanWrk came to us at a pivotal moment in its journey. Already a growing player in the coworking space, the brand offered much more than shared desks—it was delivering fully managed offices with global standards, tailored for ambitious entrepreneurs and professionals. But the challenge was clear: the brand lacked an identity that matched its bold vision. It needed a cohesive story, a distinctive voice, and a design language that spoke to a discerning audience—those who value innovation, flexibility, and a workspace that pushes them toward greatness. With the tagline “Find Your Space, Leave Your Mark” we set about establishing the brand’s purpose: embracing your community, and discovering your sanctuary. It’s the place where your passion meets your talent, transforming work into a journey of action and creating a legacy through your work.
DESIGNED TO EXPAND POSSIBILITIES
Our logo features a distinctive 'Expand' sign, an arrow with an underline, ingeniously replacing the 'A' in Urban, to encapsulate our mission to amplify the strengths and broaden the horizons of the entrepreneurs and professionals who choose our spaces. The rest of the wordmark is in a modern font that captures our strong foundation and bold presence in the category. One that is here to become a launchpad to take transformative leaps from.
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GUIDING THE WAY TO PROGRESS
The brand system with the UrbanWrk arrow signifies direction, movement, and progress, reflecting our dedication to providing workspaces that are launchpads for innovation and success. The system ensures brand recognition and creates a strong branded footprint at all touchpoints including environmental graphics, digital and physical communication.
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The UrbanWrk website brings the brand’s vision to life with seamless navigation, a strong branded look, streamlined photography and judicious use of colour palette. Designed to ensure every interaction feels intuitive and effortless, it allows users to find information and solutions quickly. The modern, world-class design aligns with UrbanWrk’s commitment to global standards, making it a platform for information, and equally a digital extension of its dynamic, forward-thinking ethos.
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