How do you bring generations of Parisian luxury into a market that is only beginning to define luxury on its own terms?
Galeries Lafayette’s arrival in India with Aditya Birla Fashion and Retail Limited brought together an institution with over a century of fashion and cultural provenance and a company shaping the next chapter of luxury in India.
We deep-dived into India’s luxury landscape to craft the brand’s India positioning built at the intersection of what Paris brings and what India now seeks. We called it Paris, Live & Lived. A positioning built at the intersection of Parisian provenance, cultural nowness and exclusivity.


India's Largest Luxury Fashion Destination

Brand Positioning

Brand World

Galeries Lafayette

The positioning came to life through a creative platform built around a Portal of Discovery. Inspired by the iconic arches of Galeries Lafayette Paris and echoed in the heritage architecture of Galeries Lafayette's Mumbai home, the arch became both a distinctive visual device and an invitation into new worlds of fashion, culture and luxury.

We extended the Galeries Lafayette world into a suite of beautifully crafted objects, from shopping bags and gift cards to candles boxes and gifting details. Each one carried the codes of Parisian elegance with a sense of occasion and delight, making even the smallest touchpoint feel considered. 
Designed to be kept, gifted and carried, the collaterals became miniature expressions of the brand itself and proud badges of having experienced Galeries Lafayette.

We designed a suite of own-able IPs to create Galeries Lafayette's unmistakably Parisian experience.

Luxurious editorial assets spanning architecture and design, to floor guides and seasonal programming.

The campaign was built as visual portals for each floor. The brand's signature red, high fashion imagery and bold headlines created a distinctive look for the brand.

We built an expansive brand world for India by defining collateral systems, shaping seasonal go-to-market themes, and developing ownable IPs across the different floors and experiences of the store.

When it comes to eyewear, the category sits at two extremes: mass market or designer. We realised there is a massive missing middle, and a deeper cultural shift that no one is servicing. We’re living in a face-first impression economy. People pour endless time into filters, money into skincare, and emotional energy into curating that perfect digital and physical rectangle.

This is eyewear for a generation deeply aware of who they want to project to and what they want to be seen as. This makes eyewear so much more than an accessory. It becomes the penthouse on the world’s costliest real estate: the human face. This positioning comes alive at every touchpoint, starting right from the name: Eluno, (Spanish for The One) .

Eluno is built on a beautifully simple belief: in a world of many, be the one.

FOR THE ONES.

ELUNO

For its logo, we designed a brandmark that plays on the classic "square peg in a round hole" idea, but dialed up the style. We created a sequence of sharp geometric shapes made of diamonds and a solitary square. By dropping that rogue square right into the line-up, the logo visually celebrates "The One."
An incredibly versatile design asset that can be stamped, engraved, or molded onto the physical frames, temples, and digital spaces.

Eluno’s visual universe balances high-fashion edge with clean typography for a striking, bold look that feels both elevated and unmistakable. The design system bridges the gap between haute couture and everyday wearability, turning eyewear into someone's ultimate signature piece.

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Godrej Ventures has been at the forefront of defining what the modern workspace should look like. The question now is no longer about where we work but about "What moves the modern mind?"  To articulate this philosophy, we created a brand film centred on a poetic narrative that explores the dualities of the modern workday. 

BUILDING THE FUTURE OF WORK

Godrej Ventures

The visual flow relies on a rhythmic edit of cinematic stills and fluid videos. By juxtaposing graphic architectural moments with moving slices of life, the film captures the texture, breath, and energy of the modern workspace. 
We needed to position Godrej Ventures not as a real estate developer, but as the visionary curator of the spaces where the future of work actually happens.

The result is a narrative focused on a singular, driving truth: finding where we do our best work is an endless, thrilling pursuit. 

Film: Tenzin Tsundue Phungkhang
Photographer: Farhan Hussain
Feat Artists
