CEO & Founder Ms Ananya Birla’s vision for a cosmetics brand was to stand apart in a crowded category with a brand that reflected her personal values of kindness, individuality, and self-expression. The brief was to go beyond makeup and build a platform that could be both deeply personal and widely relatable. From that intent came LOVETC-a name that feels like a signature to yourself.

Love That Stays

Naming

Brand Identity

Packaging Design

Lovetc Beauty

LOVETC invites you to play, explore, and express who you are, fully.

We worked closely with Ms. Ananya Birla to bring this vision to life through
a name that feels like a personal sign-off, a tone of voice that’s warm and 
bold, and a packaging system that mirrors the spirit of modern self-
expression. Soft lilacs meet high-gloss finishes, playful typography meets 
clean grids and every detail is designed to feel like a love letter to 
yourself.

Full case coming soon

CONTRABAND

MORE WORK

CONNECT WITH US

Contraband

The coffee table book for Silas by Birla Niyaara is a carefully crafted homage to the artistry and luxury of the tower. Inspired by its iconic copper megaframes, the book incorporates copper and ivory to create a shorthand for the residence’s signature look. With luxurious finishes and high-quality materials, the book is a visual and narrative journey through the extraordinary life that Silas offers—a life sculpted in the sky, where every detail reflects an acquired taste for the finer things.

Silas by Birla Niyaara

Birla Estates

Birla Anāyu at Malabar Hill is crafted for those who want a home for their legacy. To court potential buyers for this iconic location with limited residences, we created a luxurious coffee table book that did justice to the luxuries it held within. Understanding the importance of first impressions, we crafted a direct mail experience that was as luxurious and thoughtful as the residences themselves. 

Hand-delivered to their personal residences, each prospective resident received the Anāyu book encased in a beautifully-designed vegan leather handbag case that was also brimming with fresh lilies, creating a sensory experience that perfectly showed the roots of prosperity Birla Anāyu nurtures. 