For Schweppes Zero, we turned fruit into rising bubbles—capturing the lightness and vibrant character of Cranberry, Peach and Lime. With fruit perched like a party guest on the rim, the design creates a sense of occasion where Zero takes centre stage and fizz brings the fun.

Three flavours. Zero sugar.  Infinite fizz.

SCHWEPPES FLAVOURED SPARKLING WATER

To make an unmissable label, we made the fruit behave like fizz, suspending slices, ingredients and bubbles through the label to create a sense of lift, movement and flavour. The iconic Schweppes sash cuts through the composition, while the bold Zero device gives the proposition a clear focal point.

Zero sugar and zero calories were central to the proposition, so we gave them a presence shoppers could register immediately. A large circular device turned ZERO into the signal which led the viewer to discover the double benefits.

The iconic yellow Schweppes sash became the structural spine of the label. We built the fruit around it, allowing ingredients to move behind, across and through the diagonal. This integrates flavour into one of Schweppes’ most recognisable brand assets and gives the label a sense of depth and movement.

The packaging gave us the visual language for the wider brand world. The distinctive flavour palettes expanded into backgrounds and campaign assets, while the Schweppes yellow provided a consistent point of recognition.

How do you introduce one of India’s earliest sparkling coffees from a brand that has spent years taking coffee seriously?

Black Poetry has established itself as an artisanal coffee brand that focuses on sourcing and delivering an elevated coffee experience. For the launch of its sparkling coffee we had the opportunity to take that expertise somewhere new.

The idea came from the product itself. Carbonation takes something familiar and changes its behaviour. We translated that into Beautiful Vandalism. A strategic platform inspired by détournement and artists such as Jean-Michel Basquiat and Keith Haring, where familiar cultural material is altered to create new meaning.

That gave way to Coffee, Ruined Right, a brand built by taking the codes of coffee and giving them a new charge.

COFFEE, REIMAGINED.

BLACK POETRY SPARKLING COFFEE

The cans became the first expression of Beautiful Vandalism. Classical portraiture carried the craft and reverence associated with coffee. Halfway down the pack, a torn edge broke the composition open, revealing graffiti, illustration and street-art textures beneath.
 Across three variants, the same architecture created one recognisable family while giving each flavour its own character.

For the launch posters, three canonical still lifes were recreated in oil on canvas, with Black Poetry cans painted directly into the scenes. The finished works were then handed to a graffiti artist, who vandalised them with spray paint, graphic marks and copy inspired by graffiti language.

The brand book became closer to a zine than a conventional coffee table book. Classical paintings were repurposed as memes, reaction formats, collages, social interfaces and visual games.

Classical imagery, graffiti, copy and interventions moved onto apparel and objects, taking the Black Poetry world beyond the coffee occasion and into things people could wear, carry and keep. 

We created classicsruined.com that brings nearly 300 artworks from museums around the world into one generative experience. Users can enter a word, phrase, thought, poem or burn and turn it into their own piece of Beautiful Vandalism.

The results can be saved, shared and added to an evolving gallery of what others have created. What began as a design system became something people could participate in, return to and make their own.

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Black Poetry Sparkling Coffee

In a value-conscious market like India, online fine jewellery has thrown open the high gates of jewellery. The category is expanding from ‘ritualistic’ to ‘everyday’, bridal to non-bridal, and so on, eventually making precious jewellery an accessible commodity. But to women, jewellery is so much more than grams and carats.

Kumari Fine Jewellery is built for lovers of jewellery. For modern Indian women who spend on ‘objects of desire’ across fashion, lifestyle,and luxury to look and feel good everyday. The brand is designed to make fine jewellery a part of their wardrobe (and not lockers) with irresistible designs and a brand world that celebrates personal style. The brand name is an ode to the modern Indian woman, who wants to be the protagonist of her own story, in her own style.

Wearable Wonders

Kumari 

We wanted a name to capture a state of mind of not just giving in to the heart, but really owning it. Kumari is Inspired by the emotion of being the queen of your heart.
From the identity to the logomark- Kumari is unmissable, quite intentionally. 
The Kumari heart is crafted as a symbol that acts as more than a logomark. The wide appeal of the shape is reimagined through facets that stay true to the emotion and add the modernity we stand for. 

The central tenet of the brand is the flaunt value that we integrate at every step. From product to the experience, everything points to the ‘Extra-ness’ that we wholeheartedly endorse.

For the online experience, we created a distinctive look amongst heavy hitters in the category with a distinctive look. We wanted the user interface to be a friend rather than a salesperson. Exciting content, beautifully interspersed with the product, a focus on visual narrative and a clean and uncluttered journey have ensured brand affinity from the get-go.