Automotive printing is a highly specialised industry and SJS, a home-grown company had rapidly built expertise to become one of the leading companies in the space. It counts global and domestic auto majors as its clients and has been steadily transitioning into a global major. As it stepped on the global stage, it needed the brand to present its strengths in a new light.

Making world-class look world-class

Brand Positioning

Naming

Visual Identity

Packaging Design

We used the logo as a canvas to convey the material and colour expertise of SJS, making it a dynamic identity that played with textures and colours.

The space became the perfect canvas to bring alive the visual identity of the brand. We created a playful and optimistic world, underlining the design finesse of the organisation. 

We created a communication campaign to capture the spirit that turned a fledgling enterprise into a world-class organisation.

KYOORIUS IN BOOK WINNER

ACCOLADES

CRISIL Foundation created a programme to pass on financial wisdom to rural women. They believed that managing money better was critical to improving the financial health of the rural households. For the programme to work well, it had to be a self-sustaining movement. A brand with a strong message could help. But how do you communicate when literacy is limited? And how do you spread a message when there is little media?

Turning a programme into a movement.

MEIN PRAGATI

Replaying a cultural belief that women are the conservers of household wealth. And that they were the key to progress. It allowed us to focus on her, without upsetting the sensitive familial and societal dynamics. The programme identity combined  the two elements central to the programme: women and financial empowerment. The key became an easily understood symbol of what the programme stood for.

Finding media in a rural landscape was a challenge.

Instead of introducing elements foreign to the environment, we used their surroundings and community objects to build the message. We created markers that allowed women to spread the word, after they became a part of the programme. 

Accolades

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Mein Pragati

Nilgiri’s was established in 1905 and since then it has served generations in Southern India as the cherished destination for daily needs. Its own products, especially the dairy and bakery range, have always set the benchmark for quality. Now as it moved ahead in an increasingly competitive market, Nilgiri’s needed to re-establish its strength - a vision that will rejuvenate the brand.

We realised that they key to its future, lied in its origins and its very name. Nilgiris is not just one of the richest bio-reserves in the world, but also offers a charming way of life. Its estates still retain traditional ways of making things. Nilgiri’s promised something truly valuable in today’s world - un-hurried goodness. We captured this promise in ‘Made of Nilgiris’.

Into the future, back to the origin

NILGIRI'S

To bring alive the ‘Made of Nilgiris’ promise, we turned the packaging into a collage of bountiful nature landscape. Inspired by a vintage illustration style, the packaging used a visual language that helped place Nilgiris as a modern authentic brand.

The language was then taken across different categories, adding enough play and variance to create an exciting range.

When it came to the bakery packaging design, we tapped into the nostalgia of fresh, warm bread wrapped in newspapers. 

Every pack gave a glimpse of the mornings in Nilgiris and the process of baking that helped create the signature Nilgiris fresh loaf.