Imagine being taken on a magical patisserie journey. You taste a medley of sophisticated flavours and textures that you never realised existed. These are patisserie classics, but like nothing you have tasted earlier. Toshin, an LCB alumnus, took couple of years perfecting his offering and when he was ready, it was a world-class experience. When he briefed us over a tasting session, we knew we had something special to work on.

Setting Stage for Magic

Brand Positioning

Brand Identity

Naming

Packaging Design

Toshin

We realised that the brand had to be a window to the finesse and almost lyrical way in which the desserts were created. With Toshin as the master creator.

We wanted to capture the precision and the search for finesse in the brand world.

Just like the desserts, the brand had to demonstrate sophistication, not claim it.

Taking a leaf out of art exhibits, we created a showcase for the desserts that turned them into fine visual compositions, delightful in their own right.

ABBY AWARDS

Abby Awards

Accolades

Mumbai Press Club is an iconic institution, set up in 1968 as a body to fight the cause of journalists and journalism. It has been the backdrop of many glorious chapters of journalistic contributions over the years. But this important pillar of democracy today stands on shaky grounds, threatened by various political and commercial environment. Realising the need for a fresh direction, Mumbai Press Club to came to us to help it re-imagine its identity.

The light that shows the way

Mumbai Press Club

Mumbai Press Club needed to be the moral compass to show the way back to objectivity and strength. 
The new identity of Mumbai Press Club drew from the symbol of a beacon.

We made it stark - black and white, with no room for greys. 

It is dynamic, responsive of the constant changes in the environment, while holding its own.

MORE WORK

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Vegetarian food is equated with familiarity. Anubhav Ananda, a venture backed by the retail veteran and passionate vegetarian Bela Gupta, wanted to challenge this association and launch a new meal 

Vegetarian.  For the imaginative.

Herbivore

It has expanded from the narrow confines of taste and satiety. Food is now a big, exciting site of imagination. This new offering had to be conceived as a lifestyle brand. Built on the pillars of wholesomeness, discovery and a well-designed experience. We called it Herbivore.

Herbivore came with a 30-day no repeat promise. The dynamic identity captured the idea of choice.

With the promise of ‘infinite vegetarian’, we created a modern world of gourmet vegetarian meals.