Anagram

    The New Grammar of Shoes
    Anagram is a new kid on the block here to do something that no one has been able to do for ages--redefine how footwear is crafted for women. The name itself hints at the brand's innovative approach--taking traditional elements and rearranging them to create something fresh and original. We reimagined the classic heel for its logo—a nod to the brand’s vision of rewriting the rules of women’s shoes by creating a new grammar of shoes. By integrating the classic shape of a heel into the ‘A’, we preserved the love women have for good-looking shoes and engineered it to show how Anagram was good for our feet too.
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    Anagram is here to change this ‘ancient technology’ we call shoes, and its manifesto captures the brand’s mission to redefine our relationship with shoes and heels. In our poster, a woman holds a bridge pose, mirroring the Anagram logo—symbolising heels that bend effortlessly to your will, not the other way around.
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