Birla Anāyu at Malabar Hill is crafted for those who want a home for their legacy. To court potential buyers for this iconic location with limited residences, we created a luxurious coffee table book that did justice to the luxuries it held within. 

Rooted in Prosperity

Birla Anāyu

With a super-selective pool of potential buyers, the brand needed an elegant gesture to resonate with Mumbai’s elite. Understanding the importance of first impressions, we crafted a direct mail experience that was as luxurious and thoughtful as the residences themselves.

Hand-delivered to their personal residences, each prospective resident received the Anāyu book encased in a beautifully-designed vegan leather handbag case that was also brimming with fresh lilies, creating a sensory experience that perfectly showed the roots of prosperity Birla Anāyu nurtures.

The experience left a lasting impression as the flowers lingered on and the book stayed on the coffee tables of our audience. By marrying luxury with a personal touch, we provided a beautiful glimpse into the exclusive world of Birla Anāyu, where every detail is a step towards legacy preserved.

In the crowded Indian alco-bev market, Igloo Beer stood out for its name (because , hey, what’s an igloo even doing on the tropical, sunny Indian peninsula side of the world?!), but the packaging left a lot to the imagination, resulting in fickle loyalty.
The task of the new packaging design was to have a distinct world that tied the name, the six unique flavours and the joy of that chilled sip in one fell swoop. With brewing styles and notes that went from Mumbai to Belgium, we thought of Igloo as a home that housed different mythical creatures. 

The Can, The Myth, The Legend

Igloo Craft Beer

The Igloo Beer logo is a masterclass in simplicity and bold design, perfectly capturing the essence of the brand. Using a distinctive typeface, the logo reflects the robust and sturdy nature of an actual igloo, embodying the strength and resilience that the name implies. A key feature of the logo is the 'g,' cleverly designed to mimic the shape of an igloo itself. This subtle yet powerful detail ties the logo directly back to the brand name, reinforcing the concept in the minds of consumers. The rounded form of the 'g' echoes the iconic dome structure of an igloo, creating a visual link that is both intuitive and engaging.

Every beer style is represented by a mythical creature; one that lives equally in legends and in the terrain of the origin country; to becomes a carefully chosen symbol of the style of the brew. For instance, the Common Kestrel symbolises the Belgian Ale, Dabble Dubble, capturing its agile and balanced nature. The Tonki Barracuda adorns the Konkan Rice Lager, with its sharp, refreshing bite. The Chimbori Crab is emblematic of the Mumbai beer embodying the coastal vibrancy and unique flavour profile. The Grizzly Bear becomes Heavy Hitter, the Russian stout, for a nod to its robust and powerful character. The Arctic Fox represents Wit & Wisdom, the Belgian witbier, symbolising its subtle yet surprising flavours, while the Wolf represents Happy With Sin, the German Hefeweizen, echoing its strong and untamed spirit.

The contrast of the bold illustrations against white background ensures Igloo’s packaging catches the eye, whether in a pub, club or on a retail shelf. The integration of brand elements makes each can of Igloo Beer a unique piece of art, offering consumers a taste of both the beer and the rich narrative behind it.

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Igloo Craft Beers

Jewellery in India has long been bound by tradition. Ruani set out to break this mould, making adornment modern and alive, while retaining its luxury essence. The result is a vibrant collective of designers—both Indian and global—offering an evolving space for jewellery lovers. Ruani transformed the jewellery into a magical wonderland, where every piece reflects individuality, with a luxurious experience for everyone who steps in.

A place for marvellous things

RUANI

The name “Ruani” translates to "soul" in English, symbolizing the essence of individuality and expression. To capture this concept visually, we turned to the invisible but deeply felt power of sound. The soundwaves of the spoken word "Ruani" were used to create a signature pattern, representing the unity of diverse designers within the collective. This pattern, rooted in audio, brings a modern, innovative touch to the brand while embodying the brand’s soul-driven philosophy.

Ruani’s color palette was thoughtfully crafted to evoke both luxury and a sense of magic. The brand’s use of purple adds a touch of mystique, symbolizing wonder and elegance, while a muted, cool palette provides a modern, sophisticated backdrop that allows the jewellery to truly shine. Rose gold acts as a delicate accent, offering a refined and warm contrast. These colors come together across all brand touchpoints—from the elegant packaging and in-store elements to the visual storytelling in photography and the brand book—creating a cohesive experience.

The Ruani brand book is a glimpse into the magic of the collective, capturing the essence of the brand in a way that is both luxurious and deeply evocative. The philosophy of sisterhood, the diversity of the designers as well as the exquisite pieces come alive in visually stunning spreads, creating an immersive experience for the reader. The Ruani book is the perfect vehicle to show how the collective is where craftsmanship, creativity, and individuality meet in a marvellous, enchanting ways.