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A SOULFUL COLLECTIVE
The name “Ruani” translates to "soul" in English, symbolizing the essence of individuality and expression. To capture this concept visually, we turned to the invisible but deeply felt power of sound. The soundwaves of the spoken word "Ruani" were used to create a signature pattern, representing the unity of diverse designers within the collective. This pattern, rooted in audio, brings a modern, innovative touch to the brand while embodying the brand’s soul-driven philosophy.
A SENSE OF MAGIC
Ruani’s color palette was thoughtfully crafted to evoke both luxury and a sense of magic. The brand’s use of purple adds a touch of mystique, symbolizing wonder and elegance, while a muted, cool palette provides a modern, sophisticated backdrop that allows the jewellery to truly shine. Rose gold acts as a delicate accent, offering a refined and warm contrast. These colors come together across all brand touchpoints—from the elegant packaging and in-store elements to the visual storytelling in photography and the brand book—creating a cohesive experience.
A place for marvellous things
The Ruani brand book is a glimpse into the magic of the collective, capturing the essence of the brand in a way that is both luxurious and deeply evocative. The philosophy of sisterhood, the diversity of the designers as well as the exquisite pieces come alive in visually stunning spreads, creating an immersive experience for the reader. The Ruani book is the perfect vehicle to show how the collective is where craftsmanship, creativity, and individuality meet in a marvellous, enchanting ways.
