For 40 years, Indian women have turned to Blue Heaven for their 
makeovers. It was time to give Blue Heaven one. The change is a fresh take that 
preserves all that we loved about the old guard of makeup and adds the 
energy and modernity to make it the go-to makeup brand for the beauty 
fresher.

Adding ‘exciting’ to ‘accessible’

BLUE HEAVEN

We held on to the majestic height of the old logo and changed to a clean typeface. A combination that was the perfect mix of the ‘familiar new’. The result is a look that is distinctly Blue Heaven. It acknowledges the decades of love and trust that’s gone into the brand and shows its ability to evolve with the changing landscape of beauty.

We wanted to capture the precision and the search for finesse in the brand world.

Just like the desserts, the brand had to demonstrate sophistication, not claim it.

The most fabulous homegrown makeup brand that educates and excites all those who are new to beauty with the power of makeup.

A breakout success in the large-scale, mass market category.

Packaging and product naming that stood out on the retail shelf, information architecture that simplified directions for the beauty fresher, and social media and A+ content templates that gave Blue Heaven a global body language.

Jack Daniel’s is an icon that needs no introduction.

To strengthen its connection with India, it wanted to create a special celebratory pack for Diwali. As a brand with a very strong and unique language, this posed an interesting question - what does Diwali look like in the world of Jack Daniel’s?

Diwali. By Jack Daniel’s.

JACK DANIEL'S

Diwali is often characterised by familial celebrations, rituals and rangoli. 

But there is another side to it, one of good fortune and prosperity. 
This was a more natural context for a whiskey brand built on codes of Americana.

The message of revelry and good luck helped amplify the No. 7 identity. We also designed a deck of cards to go with the pack, just to get the party started.

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Jack Daniel's

Eyewear sells glamour - it says put me on and transform into a celluloid version of yourself. Brands have built themselves on the back of iconic frames of Hollywood (and in India, Bollywood) celebrities.

Eternity Lifestyles, with its young brand Opium, wanted to compete against the established brands. It did not have their deep pockets, so it came looking for some imagination.

Interesting glasses, interesting people.

OPIUM

It signalled a new perspective, perfect for a brand with a uniquely curated range. There was an opportunity - Opium could be the brand for the most interesting person in the room. For a young audience, more interested in finding their own style, it was also, culturally, a more appealing promise.

We activated the creative community to help invent a unique language for the brand. And then to push it to the right corners of the market, we got the most exciting young influencers from different fields to become the face and voice of the brand.