Connecting Commerce, captures the heart of the new CMS promise. It underlines the larger role that CMS plays. ‘Connecting Commerce’ is about connecting the different silos cash, ATM network management, retail management etc. to create an intuitive and abstract money management system. And through this we enable the different entities of people, banks, retail and corporates to interact with each other too. This promise guides all that we do, and hence it finds a place everywhere the brand needs to be.

Even as a virtual world emerges, money still carries a weight with it that makes it cumbersome. The promise of CMS is to make the management and movement of money smooth and intuitive. CMS takes the responsibility of managing money off the shoulders of the business. It adds ‘movement’ and ‘flexibility’ to money. This essential quality when applied to the currency note inspires us to envision an agile, energetic currency that best represents CMS.