Jared, part of Signet Jewellers, set out to create a premium jewellery brand where customisation takes center stage. J’Lure was envisioned as a brand that would redefine modern love, giving customers the freedom to express it in their own way. It needed a name, a distinctive identity, and a compelling brand world that would position it as an aspirational yet deeply personal offering in the luxury jewellery space.

Our role was to build J’Lure from the ground up—developing a name that resonated, a visual language that felt iconic, and a brand experience that seamlessly integrated into Jared’s universe while standing apart as a leader in lab-grown diamonds.

Exceptionally Brilliant

J’Lure

J’Lure’s brand identity was crafted to reflect modern luxury with a timeless edge. The challenge was to maintain a connection to Jared’s legacy while creating a brand that spoke to a new generation of jewellery buyers—one that values both personal expression and high design. The result was a refined and contemporary visual identity, balancing elegance, boldness, and innovation.

The typography, logo, and colour palette were designed to elevate the perception of lab-grown diamonds, making them as aspirational as their mined counterparts. The identity system gave J’Lure its own distinctive presence while reinforcing its position as a premium brand within Jared’s portfolio.

J’Lure was brought to life through a global visual campaign shot across multiple locations, capturing the essence of modern luxury and personal storytelling. The creative direction balanced high-fashion editorial aesthetics with intimate moments of self-expression, ensuring the jewellery felt both aspirational and deeply personal.

The creative campaigns and high-impact content drove awareness and engagement. From social storytelling to e-commerce integration, every touchpoint reinforced the brand’s identity as modern, elegant, and brilliantly distinct.

UrbanWrk came to us at a pivotal moment in its journey. Already a growing player in the coworking space, the brand offered much more than shared desks—it was delivering fully managed offices with global standards, tailored for ambitious entrepreneurs and professionals. But the challenge was clear: the brand lacked an identity that matched its bold vision. It needed a cohesive story, a distinctive voice, and a design language that spoke to a discerning audience—those who value innovation, flexibility, and a workspace that pushes them toward greatness.

With the tagline “Find Your Space, Leave Your Mark” we set about establishing the brand’s purpose: embracing your community, and discovering your sanctuary. It’s the place where your passion meets your talent, transforming work into a journey of action and creating a legacy through your work.

Find your space. Leave your mark.

UrbanWrk

Our logo features a distinctive 'Expand' sign, an arrow with an underline,
ingeniously replacing the 'A' in Urban, 
to encapsulate our mission to amplify the strengths and broaden the horizons of the entrepreneurs and professionals who 
choose our spaces. The rest of the wordmark is in a modern font that captures our strong foundation 
and bold presence in the category. One that is here to become a launchpad
to take transformative leaps from.

The brand system with the UrbanWrk arrow signifies direction, movement, and progress, reflecting our dedication to providing workspaces that 
are launchpads for innovation and success. The system ensures brand recognition and creates a strong branded footprint at 
all touchpoints including environmental graphics, digital and physical communication.

The UrbanWrk website brings the brand’s vision to life with seamless navigation, a strong branded look, streamlined photography and judicious use of colour palette. Designed to ensure every interaction feels intuitive and effortless, it allows users to find information and solutions quickly. The modern, world-class design aligns with UrbanWrk’s commitment to global standards, making it a platform for information, and equally a digital extension of its dynamic, forward-thinking ethos.

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The coffee table book for Silas by Birla Niyaara is a carefully crafted homage to the artistry and luxury of the tower. Inspired by its iconic copper megaframes, the book incorporates copper and ivory to create a shorthand for the residence’s signature look. With luxurious finishes and high-quality materials, the book is a visual and narrative journey through the extraordinary life that Silas offers—a life sculpted in the sky, where every detail reflects an acquired taste for the finer things.

Silas by Birla Niyaara

Birla Estates

Birla Anāyu at Malabar Hill is crafted for those who want a home for their legacy. To court potential buyers for this iconic location with limited residences, we created a luxurious coffee table book that did justice to the luxuries it held within. Understanding the importance of first impressions, we crafted a direct mail experience that was as luxurious and thoughtful as the residences themselves. 

Hand-delivered to their personal residences, each prospective resident received the Anāyu book encased in a beautifully-designed vegan leather handbag case that was also brimming with fresh lilies, creating a sensory experience that perfectly showed the roots of prosperity Birla Anāyu nurtures. 