Exceptionally Brilliant
Jared, part of Signet Jewellers, set out to create a premium jewellery brand where customisation takes center stage. J’Lure was envisioned as a brand that would redefine modern love, giving customers the freedom to express it in their own way. It needed a name, a distinctive identity, and a compelling brand world that would position it as an aspirational yet deeply personal offering in the luxury jewellery space.
Our role was to build J’Lure from the ground up—developing a name that resonated, a visual language that felt iconic, and a brand experience that seamlessly integrated into Jared’s universe while standing apart as a leader in lab-grown diamonds.