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Brand Identity

Brand World

Visual Identity System

Packaging Design

MAYAVÉ JEWELLERY

A gift is an emotion wrapped around an object. But what if the object is actually designed to capture the emotion? Won’t it become the most precious gift ever given and received? Creating a gifting brand like no other.

The world's most precious library.

Unsaid Library

We named it ‘Unsaid Library’- a place that helps people express the unexpressed.

Packaging is the site of magic for a gifting brand.

The pack had to make the gift
feel personal, not something bought off-the-shelf.

The packaging design was inspired by a book. To cue that this is valuable for what it says.

The unboxing experience was designed to let a personal note lead the discovery of the inset piece of jewellery.

Imagined as a gallery meets modern luxury retail, the first Unsaid Library opened in Antwerp, Belgium.

True to brand, the store has a personalisation section, with a writing desk and a stack of postcards to write all that needs to be said.

Unsaid Library is a chronicler of human relationships.

A world of soft, warm colours that evoke sensitivity and sophistication. Highly intimate portraits to bring alive the rich tapestry of emotions. The brand world thus transports people to a place where cherished relationships live.

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Manish Malhotra has always managed to be more than just signature design and master craftsmanship. What sets the brand apart is the unique instinct to deliver looks that often end up symbolising the aesthetic of a whole generation. As a brand that is the definitive global luxury brand from India, its new identity needed to capture the transformative power innate to Manish Malhotra’s world.

A moment to define a lifetime

MANISH MALHOTRA

In the world of Manish Malhotra, the wearer is not merely the carrier of the creation, but the most splendid version of herself. Therefore, for its new identity, we interpreted luxury through the idea of stepping into the limelight. An invitation to the world, to not just discover the best that Indian design and craftsmanship has to offer, but to put on a Manish Malhotra creation and experience something rarer - a moment to define a lifetime.

The new identity turns the brand into the biggest celebration of the dramatic, infectious exuberance that Indian glamour stands for.