A gift is an emotion wrapped around an object. But what if the object is actually designed to capture the emotion? Won’t it become the most precious gift ever given and received? Creating a gifting brand like no other.

The world's most precious library.

Brand Positioning

Naming

Packaging Design

Brand World

Unsaid Library

We named it ‘Unsaid Library’- a place that helps people express the unexpressed.

Packaging is the site of magic for a gifting brand.

The pack had to make the gift
feel personal, not something bought off-the-shelf.

The packaging design was inspired by a book. To cue that this is valuable for what it says.

The unboxing experience was designed to let a personal note lead the discovery of the inset piece of jewellery.

Imagined as a gallery meets modern luxury retail, the first Unsaid Library opened in Antwerp, Belgium.

True to brand, the store has a personalisation section, with a writing desk and a stack of postcards to write all that needs to be said.

Unsaid Library is a chronicler of human relationships.

A world of soft, warm colours that evoke sensitivity and sophistication. Highly intimate portraits to bring alive the rich tapestry of emotions. The brand world thus transports people to a place where cherished relationships live.

KYOORIUS DESIGN AWARDS 

KYOORIUS DESIGN AWARDS 2019

Accolades

For 40 years, Indian women have turned to Blue Heaven for their 
makeovers. It was time to give Blue Heaven one. The change is a fresh take that 
preserves all that we loved about the old guard of makeup and adds the 
energy and modernity to make it the go-to makeup brand for the beauty 
fresher.

Adding ‘exciting’ to ‘accessible’

BLUE HEAVEN

We held on to the majestic height of the old logo and changed to a clean typeface. A combination that was the perfect mix of the ‘familiar new’. The result is a look that is distinctly Blue Heaven. It acknowledges the decades of love and trust that’s gone into the brand and shows its ability to evolve with the changing landscape of beauty.

We wanted to capture the precision and the search for finesse in the brand world.

Just like the desserts, the brand had to demonstrate sophistication, not claim it.

The most fabulous homegrown makeup brand that educates and excites all those who are new to beauty with the power of makeup.

A breakout success in the large-scale, mass market category.

Packaging and product naming that stood out on the retail shelf, information architecture that simplified directions for the beauty fresher, and social media and A+ content templates that gave Blue Heaven a global body language.

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Blue Heaven

CMS is India’s biggest cash management company. Under a new leadership, it moved from being a part of a family-owned group to becoming a category growth driver.

While it changed as a company, the brand continued to hold on to legacy imagery and associations. It needed to refresh itself, to not just reflect its current truth, but to also align itself to the fast-changing world of money & transactions.

Helping a category leader claim share of future.

Connecting Commerce, captures the heart of the new CMS promise. It underlines the larger role that CMS plays. ‘Connecting Commerce’ is about connecting the different silos cash, ATM network management, retail management etc. to create an intuitive and abstract money management system. And through this we enable the different entities of people, banks, retail and corporates to interact with each other too.
This promise guides all that we do, and hence it finds a place everywhere the brand needs to be.

Even as a virtual world emerges, money still carries a weight with it that makes it cumbersome. The promise of CMS is to make the management and movement of money smooth and intuitive. CMS takes the responsibility of managing money off the shoulders of the business. It adds ‘movement’ and ‘flexibility’ to money.
This essential quality when applied to the currency note inspires us to envision an agile, energetic currency that best represents CMS.