The erstwhile Vito Actor came to us for a new identity to solidify their rich experience and strong market connect for growth-led hiring needs. We asked ourselves how can we distil the idea of a company that helps transform businesses, and pave the path for an individual. The result was a new name, Native, and an identity system and communication that demonstrated how at home they were in helping clients adapt and stay ahead of the constantly evolving corporate environment.

The Power of Informed Intuition

Brand Positioning

Naming

Brand Identity

Visual Identity System

Packaging Design

Native

Native as a name is about those who know the lay of the land. For our identity development, we looked at the compass for our inspiration. A symbol for guidance, it provides a sense of safety and reliability – two very important qualities for those who are exploring new frontiers. Our logo is a word mark that hides the Moving Compass in plain sight, evoking a sense of delight especially when it comes alive in our visual system. 

The name and the Needle come together to present Native as the guide who understands the lay of the land intimately. Transforming into a window, a compass or the pinnacle that one can reach, the needle creates a flexible and dynamic visual system that stretches from branding to communication with ease.

The new name and identity system articulate the vision and values that make Native the galvanising force for meaningful growth, a brand that knows what and who would make an institution and an individual reach the next phase of growth.

CEO & Founder Ms Ananya Birla’s vision for a cosmetics brand was to stand apart in a crowded category with a brand that reflected her personal values of kindness, individuality, and self-expression. The brief was to go beyond makeup and build a platform that could be both deeply personal and widely relatable. From that intent came LOVETC-a name that feels like a signature to yourself.

Love That Stays

Lovetc Beauty

LOVETC invites you to play, explore, and express who you are, fully.

We worked closely with Ms. Ananya Birla to bring this vision to life through
a name that feels like a personal sign-off, a tone of voice that’s warm and 
bold, and a packaging system that mirrors the spirit of modern self-
expression. Soft lilacs meet high-gloss finishes, playful typography meets 
clean grids and every detail is designed to feel like a love letter to 
yourself.

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Manish Malhotra has always managed to be more than just signature design and master craftsmanship. What sets the brand apart is the unique instinct to deliver looks that often end up symbolising the aesthetic of a whole generation. As a brand that is the definitive global luxury brand from India, its new identity needed to capture the transformative power innate to Manish Malhotra’s world.

A moment to define a lifetime

MANISH MALHOTRA

In the world of Manish Malhotra, the wearer is not merely the carrier of the creation, but the most splendid version of herself. Therefore, for its new identity, we interpreted luxury through the idea of stepping into the limelight. An invitation to the world, to not just discover the best that Indian design and craftsmanship has to offer, but to put on a Manish Malhotra creation and experience something rarer - a moment to define a lifetime.

The new identity turns the brand into the biggest celebration of the dramatic, infectious exuberance that Indian glamour stands for.