Eyewear sells glamour - it says put me on and transform into a celluloid version of yourself. Brands have built themselves on the back of iconic frames of Hollywood (and in India, Bollywood) celebrities.

Eternity Lifestyles, with its young brand Opium, wanted to compete against the established brands. It did not have their deep pockets, so it came looking for some imagination.

Interesting glasses, interesting people.

Brand Positioning

Packaging Design

Brand World

OPIUM

It signalled a new perspective, perfect for a brand with a uniquely curated range. There was an opportunity - Opium could be the brand for the most interesting person in the room. For a young audience, more interested in finding their own style, it was also, culturally, a more appealing promise.

We activated the creative community to help invent a unique language for the brand. And then to push it to the right corners of the market, we got the most exciting young influencers from different fields to become the face and voice of the brand.

KYOORIUS DESIGN AWARDS

COMMUNICATION ARTS AWARDS 

ABBY AWARDS 

Accolades

Automotive printing is a highly specialised industry and SJS, a home-grown company had rapidly built expertise to become one of the leading companies in the space. It counts global and domestic auto majors as its clients and has been steadily transitioning into a global major. As it stepped on the global stage, it needed the brand to present its strengths in a new light.

Making world-class look world-class

We used the logo as a canvas to convey the material and colour expertise of SJS, making it a dynamic identity that played with textures and colours.

The space became the perfect canvas to bring alive the visual identity of the brand. We created a playful and optimistic world, underlining the design finesse of the organisation. 

We created a communication campaign to capture the spirit that turned a fledgling enterprise into a world-class organisation.

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CRISIL Foundation created a programme to pass on financial wisdom to rural women. They believed that managing money better was critical to improving the financial health of the rural households. For the programme to work well, it had to be a self-sustaining movement. A brand with a strong message could help. But how do you communicate when literacy is limited? And how do you spread a message when there is little media?

Turning a programme into a movement.

MEIN PRAGATI

Replaying a cultural belief that women are the conservers of household wealth. And that they were the key to progress. It allowed us to focus on her, without upsetting the sensitive familial and societal dynamics. The programme identity combined  the two elements central to the programme: women and financial empowerment. The key became an easily understood symbol of what the programme stood for.

Finding media in a rural landscape was a challenge.

Instead of introducing elements foreign to the environment, we used their surroundings and community objects to build the message. We created markers that allowed women to spread the word, after they became a part of the programme. 