For its new identity, we captured the discernment and personalisation that Bholasons is synonymous with. The molten gold motif is a creative reimagination of the first letter of the brand name. Set against a grey backdrop, it balances the elegance of high jewellery with the intimacy of being the most trusted brand for Indian families. Iconic and easily reproducible, the logo delivers a consistently luxurious look. From details inside the flagship store, packaging to digital touchpoints the new identity reflects heritage, discernment and timelessness with a contemporary touch.

The communication includes the Wedding Collection as well as category-led content covering the complete breadth of the range on offer. Our material-specific collections are spotlighted through detailed narratives that emphasize craftsmanship, quality, and the exquisite allure of diamonds, gold, polki and precious stones.

An inviting and sophisticated digital world along with a stunning roll out on social media ensures that Bholasons stands heads and shoulders apart from the milieu of jewellers.