Bholasons

    The joy of jewellery
    Since 1982, Bholasons has reflected India's global tastes. For its new identity, we captured the discernment and personalisation that Bholasons is synonymous with.The refreshed brand amplifies the joy of discovering jewellery through an experience where personalisation and privacy create the space for beauty. In gold and grey, the new identity is bold and timeless, with a motif that reproduces on packaging, retail experience and digital world with equal ease. Their contemporary yet heirloom-worthy collections are captured in a modern jewellery campaign that reflects the bride of today –unfettered by conventions and true to her personal style on her big day.An inviting and sophisticated digital world along with a stunning roll out on social media ensures that Bholasons stands heads and shoulders apart from the milieu of jewellers. The communication includes the Wedding Collection as well as category-led content covering the complete breadth of the range on offer. The result is a captivating invitation into the Bholasons’ world of unparalleled excellence that has defined them for generations
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