Jack Daniel’s is an icon that needs no introduction.

To strengthen its connection with India, it wanted to create a special celebratory pack for Diwali. As a brand with a very strong and unique language, this posed an interesting question - what does Diwali look like in the world of Jack Daniel’s?

Diwali. By Jack Daniel’s.

Packaging Design

JACK DANIEL'S

Diwali is often characterised by familial celebrations, rituals and rangoli. 

But there is another side to it, one of good fortune and prosperity. 
This was a more natural context for a whiskey brand built on codes of Americana.

The message of revelry and good luck helped amplify the No. 7 identity. We also designed a deck of cards to go with the pack, just to get the party started.

Jiva Ayurveda has, over the last 3 decades built a fundamentally different approach to taking Ayurveda to the world.

It has invested in creating robust protocols, adopted technology to create an evidence-based practice and through its clinics, products and remote consultation services managed to take the power of Ayurveda to millions of people.

The task was to sharply position Jiva as the voice of science and evidence-based practice, in a category peddling in symbolism and belief systems. 

Reclaiming science for Ayurveda

JIVA

At the heart of Ayurveda, is the idea that health is about balance, and disease is essentially imbalance. We took this fundamental idea and created the new identity of the brand.

Packaging became a powerful medium to showcase the method and the scientific temper.

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Since 1982, Bholasons has reflected India's global tastes and has been a beacon of luxury and trust in the jewellery industry, upheld by a legacy spanning four generations. Renowned for its exquisite craftsmanship and unmatched quality, the brand needed to evolve to resonate with modern sensibilities while preserving its rich heritage. This evolution required embracing contemporary design and digital sophistication that added modernity without losing the essence of its long-standing reputation and familial warmth.

THE JOY OF JEWELLERY

Bholasons

For its new identity, we captured the discernment and personalisation that Bholasons is synonymous with. The molten gold motif is a creative reimagination of the first letter of the brand name. Set against a grey backdrop, it balances the elegance of high jewellery with the intimacy of being the most trusted brand for Indian families. Iconic and easily reproducible, the logo delivers a consistently  luxurious look. From details inside the flagship store, packaging to digital touchpoints the new identity reflects heritage, discernment and timelessness with a contemporary touch.

The world of Bholasons is centered around the bride. For its wedding collection, we celebrate the true nature of the modern Indian bride - an unfettered heroine captured during moments of candor and grace. Our storytelling highlights the modern bride's journey, emphasizing her strength, individuality, and timeless elegance. Through intimate and authentic visuals, we showcase the bride in our exquisite jewellery, reflecting her unique personality.

The communication includes the Wedding Collection as well as category-led content covering the complete breadth of the range on offer.

Our material-specific collections are spotlighted through detailed narratives that emphasize craftsmanship, quality, and the exquisite allure of diamonds, gold, polki and precious stones.

An inviting and sophisticated digital world along with a stunning roll out on social media ensures that Bholasons stands heads and shoulders apart from the milieu of jewellers. 

The website is a luxurious online experience that mirrors the elegance of our physical stores. Designed with an elevated look and feel and featuring a sleek, intuitive interface, it showcases our exquisite collections in stunning detail. High-resolution imagery and immersive videos allow customers to explore and appreciate the craftsmanship of each piece. By combining modern digital aesthetics with our timeless identity system, Bholasons' digital presence ensures that the sophistication and warmth of our brand are accessible anytime, anywhere.