Jiva Ayurveda has, over the last 3 decades built a fundamentally different approach to taking Ayurveda to the world.

It has invested in creating robust protocols, adopted technology to create an evidence-based practice and through its clinics, products and remote consultation services managed to take the power of Ayurveda to millions of people.

The task was to sharply position Jiva as the voice of science and evidence-based practice, in a category peddling in symbolism and belief systems. 

Reclaiming science for Ayurveda

Brand World

Brand Positioning

Visual Identity

Brand Identity

Packaging Design

Retail Design

JIVA

At the heart of Ayurveda, is the idea that health is about balance, and disease is essentially imbalance. We took this fundamental idea and created the new identity of the brand.

Packaging became a powerful medium to showcase the method and the scientific temper.

Jack Daniel’s is an icon that needs no introduction.

To strengthen its connection with India, it wanted to create a special celebratory pack for Diwali. As a brand with a very strong and unique language, this posed an interesting question - what does Diwali look like in the world of Jack Daniel’s?

Diwali. By Jack Daniel’s.

JACK DANIEL'S

Diwali is often characterised by familial celebrations, rituals and rangoli. 

But there is another side to it, one of good fortune and prosperity. 
This was a more natural context for a whiskey brand built on codes of Americana.

The message of revelry and good luck helped amplify the No. 7 identity. We also designed a deck of cards to go with the pack, just to get the party started.

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Jack Daniel's

Mumbai Press Club is an iconic institution, set up in 1968 as a body to fight the cause of journalists and journalism. It has been the backdrop of many glorious chapters of journalistic contributions over the years. But this important pillar of democracy today stands on shaky grounds, threatened by various political and commercial environment. Realising the need for a fresh direction, Mumbai Press Club to came to us to help it re-imagine its identity.

The light that shows the way

Mumbai Press Club

Mumbai Press Club needed to be the moral compass to show the way back to objectivity and strength. 
The new identity of Mumbai Press Club drew from the symbol of a beacon.

We made it stark - black and white, with no room for greys. 

It is dynamic, responsive of the constant changes in the environment, while holding its own.